The quote above, by German writer Johann Wolfgang von Goethe (1749-1832), touches a universal truth: to change the world, first change yourself. Universal, because its message was true in his lifetime, and still spot on half a century later when India’s spiritual and political leader Mahatma Gandhi (1869–1948) said: “Be the change you want to see in the world”. And today, again over half a century later, these quotes are still as valuable as they once were. I went to Japan with my daughter in October 2025 to celebrate her 16th birthday. One of the things that caught our attention is that in Tokyo, Kyoto and Osaka – cities with millions of people – the streets were spotless. Certainly cleaner than in Amsterdam and many other European cities. And so walking in Japan, Goethe came to mind.






















