Chances are that you are one of the 20.829.525 (and counting) people that saw this video. It’s about a girl singing an acoustic version of Adele’s song ‘Rolling in the Deep’. I saw it some time ago and immediately loved it. I then showed it to my kids. They loved it even more. And my wife almost had to cry, she too was swept off her feet. And so our family is responsible for at least 15 of that astonishing total of 20.829.525 views. Why did we love it so much? Because here’s a girl that obviously is aware of the camera, but she is also just herself. Overly excited to do it right. Not flawless in her singing, but so enthusiastic she just makes your heart melt. Now, I come from the world of television format development and I’ve witnessed the worldwide uprise of the talent show formula at very close range. In fact, I’ve been a part of the creation process of many. Many spin offs that is. Because once an idea proves to be a commercial success, it’s creative potential is quickly drained by television makers all over the world. And so audiences worldwide see one talent show after another. And although I’m amazed by all the talent out there, many talent shows are more about show than about talent. Immense studio’s, crowds that go wild, visual effects, fancy camera movements, fast editing, clever storytelling – sure – a show it is. And that’s all fine with me. I post this film to show that the simple setup of a guy with a guitar and a young girl on a couch, can be more than enough to entertain you, move you and make you feel good. Or how a small show can have a huge effect.