Watching this won’t have a relaxing effect on your mind, but then that’s precisely it’s aim. The film shows you in a striking way just how television screams for your devoted time and attention. Promising you to be your 24/7 loyal friend, providing you with everything you ‘need’ in life. As long as you don’t walk away from it, that is. Now, don’t get me wrong, I’m not against television at all. And of course it’s not just television that’s trying to get your attention. It’s also radio, computers, magazines, game consoles, smart phones and tablets etc.. We surround ourselves with devices that are all fighting over our time and attention by promising us… yeah, what exactly do they promise us? This film emphasizes the importance of making conscious choices when it comes to ‘media consumption’. To not get hypnotized, to remain independent, free thinking and… to go off line every now and then.